It is not difficult to optimize your site for search engines if you know the basics. But you may fail to achieve anything because of not believing in yourself, lacking time or interest. If you do not want to manage your site’s SEO, just look for a professional company to assist you. It will be easier to pay for the service because you will concentrate on other aspects of your business. In case you are willing to go about it alone, try to focus on the following points:
Choose just one site topic
Although you can do any stuff you want, it is always nice to specialize on the most essential topic. Therefore, you will need to carry out a keyword research exercise to find out phrases that are similar to your topic.
Get Links from great but related sites
As said by Rush of NewYork Designed, succeeding in SEO is not a one-way affair. You have to look for fellow bloggers or webmasters that are building links as yourself. Ensure that the websites that will link to you are related to yours. For instance, you can look for blogs that accept high quality guest posts/articles. Additionally, you should offer to post on their blogs for free as a blogger who can pay you to post a guest article on their blog cannot be found. Further, have the content created by a good native-English writer. By so doing, you will find many blogs that are willing to accept your guest posts. Trying to convince an owner of a website to link to your website is difficult but a very effective way of link building.
Permalink structures with keywords
Instead of having permalink structures that entail a number or a numeral in the end of a link, why not use some that contain a keyword that you are promoting. Numbers at the end of links is bad for your search engine optimization efforts. A URL that contains only text is much better and effective if it has a keyword.
Write for humans
Bad grammar, spelling mistakes, sentence structure issues and irrelevant points are bad for your site visitors. Many people are disappointed in sites that cannot post readable and relevant content. As above-mentioned, ensure that you involve a good writer to assist you. Remember that keyword-stuffed content can ruin your writing style, annoy humans and ruin your search engines ranking.
Check your website speed
Slow page loads affect your search engine results negatively. Heavy content such as big images, videos, and flash graphics and nonessential plugins among other things can decelerate the loading speed of your website. These items can make any site useful to humans. However, if they are interfering with its speed, there is not much you can do. As images make your site interesting and easy to understand, make sure that you add keywords to the image title and description. You may create a new title that reflects your main keywords.